A journey,

where the designer visits an abstract idea,

she brings back souvenirs, surfaces and feelings

that interact through artisan techniques and juxtaposed with creative pattern making creating 3 dimensional forms

that initiate a dialogue between garment and audience...


Atūlier is a contemporary womenswear brand based in jeddah Saudi Arabia, established by Samar Nasraldin in september 2014.

Movement I deconstruction & the color black


Atūliers first collection was Fall Winter of 2015. It debuted locally in Saudi Design Week in May 2015 in Riyadh then was placed at Rubaiyat Department stores in jeddah, Saudi Arabia.

Atūliers second collection was Spring Summer 2016. It debuted internationally in New York Fashion Week and London Fashion week. And received great reviews from audiences.

Later in October, it made its Paris Debut through JMM's fashion show in a bateau cruising the seine.

In April 2016 samar was chosen as one of the 10 finalist in vogue italia talents scouting in jeddah saudi arabia in collaboration with rubaiyat department stores. later in september she was featured in the September issue of the magazine too.